About This Project:

Coupon Detail Page Redesign

Role: DUX Researcher and Designer
‍Client: HEB
‍Date: Summer 2025
Tools: Figma, Sprint, Atlassian

Goal:

Customer Feedback: “While scrolling through coupon eligible items have a search or filter available.”

Enhance the Coupon Detail Page using research and customer feedback.

Research Involved

Thinking Everything Through

Research Methods:

  • Competitive Analysis
  • Competitor Checklist
  • Tier List
  • Synthesis Analysis
  • MoSCoW

Competitive Analysis:

  • 8 Competitors with 5 categories
  • Many findings helped with mockups

Drafts and Mockups

Next Chapter

Learner Persona
Evaluator Persona
Actor Persona

Solutions/Outcomes

A New Way of Thinking

The most common user concept was Evaluator and Actor. In the future, the clipped coupons page should also be considered for redesign. Overall with these user concepts there’s better titles, navigation. and communication.

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Categories Researched

Retrospective

What Did I Learn?

01

Communication

No questions are stupid questions.

02

Connecting with a Culture

HEB has a lively culture, and I learned that I should try to make meaningful connections no matter where I am.

03

A Flexible perspective

Many different processes go into making a product, so you never know what another team is going through.

Thank you for visiting.

alanis.stewart06@gmail.com
linkedin.com/in/alanis-stewart/